Christopher is the Brand and Outreach Manager for ClimbStuff.com, a climbing equipment retailer that aims to “provide quality and trusted climbing equipment while providing a platform of education and participation.” Christopher is charged with leading the marketing and brand awareness campaigns for the company. When not in the office working on digital strategies, Christopher is traveling the country for product demonstrations and brand-building events.
Transcript
I'm Christopher Nugent. I'm the brand and marketing manager for a online retailer called ClimbStuff.com. We're just a online gear shop for everything rock climbing. Whether it's bouldering, or big wall alpine stuff. We have gear on there for anybody whose into that. I mean it's interesting, it's kind of a startup company. I'm tasked with everything, I'm literally one of two people. So I'm tasked as marketing manager, everything from the high level marketing strategy aspect to right down to copywriting for social media posts on Facebook or Instagram. Kind of go the whole way from the top to the bottom really. Yeah, well, I mean it's fun actually. I just got off the road. The fall is the huge climbing season, so this is actually like our event circuit. I just spent the last four days in the backwoods of Southeastern Kentucky running a booth at a huge climbing event. You know, there were a few hundred climbers there. If not more, I'm not even sure. But yeah, you know, I got to go and just have a booth up, and we cooked food for people, and had sort of a challenge for all the climbers there to blindfold themselves and do something that's a little intricate for climbing, and things like that. And just connect with people, which is always nice, because sitting behind a desk, and sending an email, or posting something on social media, it's cool, but to actually be able to get out and meet people, and talk to them face to face is fantastic, too. Yeah, and I'll be in Wisconsin next weekend, and Colorado the weekend after that. Getting to travel and everything, as well, that's exciting.
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